Grayson Perry’s first comprehensive exhibition in Australia called for a celebration of his best work, whilst also showcasing his varied career. By splitting our campaign into four parts, we created a digital suite of banners with the ‘fastest artist approval ever’ for the MCA. Our biggest achievement? Succesfully translating the grandeur of Grayson’s work to a digital screen.
Exceptional click through results with the retargeting campaign, recording a CTR of 1.03%.